our magic

When Sniff & Barkens launched, we focused on building the most authentic and engaged audience of dog-lovers in the world. We currently have 3 million direct followers and over 10 million followers in our influencer network. Over the course of developing our community, we have carefully run pilot programs to assess revenue opportunities that deliver value and tastefully resonate with our fans and followers. 

The Team

Joe Pappalardo
CEO & Founder

Successful entrepreneur, investor, and philanthropist. Founded Sniff & Barkens because of his love for everything dogs!

Justin Jilg
CEO

Sr. executive with over two decades in technical engineering with experience in strategic planning, corporate & business development.

Guy Derry
Partner

Millennial entrepreneur with strong background in web technology & marketing.

Amy Robinson
Partner

Award-winning, nationally recognized dog expert, video producer, on-camera spokesperson and writer.

Nina Trasoff
Partner

Communications expert and former news anchor at ABC affiliate in Tucson, AZ.

Zev Suissa
Partner

Creative Director for Spirit Digital Media, overseeing a development slate of original properties for multiple platforms