our magic

When Sniff & Barkens launched, we focused on building the most authentic and engaged audience of dog-lovers in the world.


We currently have 3 million direct followers and over 10 million followers in our influencer network.


Over the course of developing our community, we have carefully run pilot programs to assess revenue opportunities that deliver value and tastefully resonate with our fans and followers.

Who we are

We offer a direct-to-consumer sales through auto-refill recurring subscription plans. By cutting out middleman distributors and retailers we offer consumers revolutionary prices while leading the way for socially responsible and conscious business practices.


The Team.

Contact Us

Joe Pappalardo
CEO & Founder

Successful entrepreneur, investor, and philanthropist. Founded Sniff & Barkens because of his love for everything dogs!


Justin Jilg

Sr. executive with over two decades in technical engineering with experience in strategic planning, corporate & business development.


Nina Trasoff

Communications expert and former news anchor at ABC affiliate in Tucson, AZ.